Designing exhibition games helps transform a standard booth into an engaging, interactive experience. Here, we’ll introduce 14 exhibition game ideas you can use at your next event.
Benefits of Using Games at Your Booth
Games can increase foot traffic, attract audiences, break the ice, and introduce your products in a memorable way. Plus, games offer a way to capture leads and, ultimately, convert them into customers. Although exhibitions took a hit during the pandemic, we’re now seeing their return in full force.
Budget Considerations
Planning and budgeting in advance can make a significant difference. If you want your booth to draw attention, even a small but engaging game idea can be a simple and fun way to connect with attendees. Budget constraints often play a key role in choosing the type of exhibition game, so we’ve included a range of options to help you maximize your investment, no matter your budget.
If this is your first time using games at an exhibition, we recommend a free consultation to discuss game ideas for creating an interactive and fun booth experience.
Game Types
Knowledge-Based Games
In knowledge-based games, the winner is the person with the most knowledge. For example, you can use a quiz to find out who knows the most about your products. We’ve implemented this type of game for several companies, including Admiral, Raymand, Sina Energy Expansion, and Hyperme.
Skill-Based Games
In skill-based games, the winner is determined by their ability in a particular skill. For instance, in a game we created for an iron manufacturing company, participants used a hammer to measure their strength score. If they met specific requirements, they won a prize.
Luck-Based Games
In luck-based games, the winner is chosen by chance. Instead of the classic spinning wheel, you could try a more engaging game like Plinko, which is highly addictive. We’ve used this approach for clients like Saman Insurance.
These games generally have a lower cost but benefit greatly from large setups that attract attention.
Simple Game Ideas
- Digital Matching Pairs: This familiar game is easy for visitors to play and serves as a quick, low-cost way to promote your brand and introduce your logo.
- Runner Game: An endless runner game is simple but competitive, encouraging attendees to return to your booth for more interaction. This game has many ready-to-use versions and works well for engaging visitors.
- Physical Challenges: People love physical challenges and competition. With physical challenges, visitors can test their skills and see where they rank on the leaderboard. This game type is especially popular with younger audiences.
- Pac-Man Style Game: When it comes to arcade games, few are as nostalgic as Pac-Man. Many companies use this style to attract and engage visitors at their booths.
- Match-3 Game: A Match-3 game challenges players to line up three or more identical items. We used this format for Delsey, where visitors matched images of bags to win. This type of game also allows for lead generation opportunities.
- Sport Simulators: Sports-themed games are always popular. We created a golf simulation for a client’s booth and have additional ideas for football-themed games.
- Virtual Reality Games: Virtual reality technology offers a range of exhibition game ideas for entertainment, education, inspiration, and even sales. The video below demonstrates the possibilities of VR in exhibition games.
Final Thoughts
Designing exhibition games may seem straightforward, but it often involves unexpected challenges. For example, preventing cheating and managing prize distribution can be complex. At Mr. Gamification, we offer a free one-hour consultation, along with these services:
- Real-time user data dashboard
- Filming team
- Staff to create excitement alongside the game
- Daily raffle options
- Access to over 400 ready-made games
