In Sweden, where balance and harmony—lagom—are deeply valued, exhibitions are not just about information; they’re about experience. Adding interactive games to your booth is a modern way to increase footfall, spark curiosity, and leave a lasting impression.
In this article, we’ll introduce 15 exhibition game ideas across four engaging categories for E-Commerce Expo. Whether your goal is brand awareness or meaningful interaction, these ideas are designed to resonate with Swedish audiences who appreciate thoughtful, playful encounters. Our team is here to support your implementation.
When people visit an exhibition, they often appreciate light physical activity—something fun, energizing, and not too complicated. In a society that values simplicity and movement, physical games can be a perfect way to break the ice and attract attention. These games don’t require deep thinking, but they do get people involved—ideal for creating a vibrant booth. For example, take a look at this activation we ran:
Picture a sleek, multi-tiered tower with slots labeled for different e-commerce categories (e.g., “Fashion,” “Electronics,” “Home Goods”). Players grab lightweight, branded parcels and toss them into the slots from a marked distance. Points rack up based on accuracy, and the tower’s vibrant, modular design screams professionalism. It’s fast-paced, exciting, and ties into the e-commerce theme of sorting and delivering goods.
Set up a mini conveyor belt with a futuristic scanner at the end. Players race to grab items (soft, branded props like “products”) from a pile and place them on the belt before a timer buzzes. The scanner lights up green for speed bonuses—think of it as a playful nod to e-commerce logistics. The crowd will love the competitive chaos!
A sturdy, high-tech packing station with slots and a timer challenges players to stack Tetris-like boxes into a perfect cube. The boxes are weighted just enough to demand effort, and a digital display tracks their score. It’s a physical puzzle that reflects the precision of e-commerce fulfillment, with a sleek design that’s tough to recreate at home.
Players strap on a lightweight “delivery backpack” and weave through a mini obstacle course—ducking under “low bridges” and hopping over “puddles”—to drop a package into a glowing dropbox. The energy is infectious, and the branded gear makes it a product worth selling.
These physical games are all about action and excitement, ensuring your booth buzzes with energy while showcasing e-commerce processes in a fun, Swedish-style way—simple yet captivating.
These games work well when placed on a digital stand in your booth and can also be extended to your website, social media, or internal communications. In Sweden, digital interaction is expected to be seamless, accessible, and informative. Knowledge-based games are great for educating visitors in a fun way—and they’re easy to adapt for two-player competition. Here’s a sample from one of our past projects:
If your goal is to boost engagement while maintaining a challenge, this format is ideal. Visitors try to beat a high score, track their own progress, and climb the leaderboard. This game style aligns well with the Swedish love of fair competition and personal improvement. A transparent leaderboard motivates people to participate again and again. Check out this example:
Stats: Generated over $123 million in October 2024 (Statista).
Gameplay: Players swap tiles to match three or more, clearing levels with satisfying animations.
Why It Fits: Its addictive simplicity and progression mechanics mirror e-commerce goals like boosting sales through quick, smart moves. Customize it with e-commerce icons (parcels, carts) for a perfect match.
Stats: Leads arcade downloads with 8.34% of total mobile installs in 2024 (Udonis).
Gameplay: Players dodge obstacles while running endlessly, collecting coins.
Why It Fits: The fast-paced delivery vibe aligns with e-commerce logistics, and Sweden loves its sleek, action-packed play. Add “delivery vans” to dodge for relevance.
Stats: Earned $88 million in October 2024, a decade after launch (Statista).
Gameplay: Match-three puzzles with vibrant visuals.
Why It Fits: Its universal appeal and short bursts suit the fair’s diverse attendees. Swap candies for e-commerce “products” to tie it in.
Now, here are five original skill game ideas tailored for the E-Commerce Expo:
Players tap a shopping cart zipping across the screen, dodging “out-of-stock” barriers and grabbing “discount” coins. The cart speeds up, testing reflexes in a 90-second sprint. It’s a playful take on online shopping speed, with a clean Swedish design.
Bubbles with price tags float up—some are “deals” (tap to pop), others “overpriced” (let float away). Miss a deal or pop an overpriced tag, and the game ends in under two minutes. It reflects e-commerce pricing savvy, with a minimalist aesthetic.
A conveyor belt scrolls with order icons (e.g., shoes, phones). Players swipe to match orders to “customer” slots before they fall off in 100 seconds. It’s a skill test of e-commerce efficiency, with smooth animations for Swedish flair.
Tap to drop product blocks onto a wobbly pile. Stack 10 without toppling in 90 seconds to win. It’s a nod to inventory management, with a satisfying physics twist that Swedes will enjoy.
Swipe “cards” left (reject) or right (approve) as payment methods flash by—some valid, some expired. Clear 20 in two minutes to win. It’s a quick, Tinder-like take on secure transactions.
These games are short, skill-based, and scream e-commerce relevance, making your booth a hit.
This format works best when your brand is already well-known, and you want to create excitement. If your product or service is unfamiliar, we don’t recommend starting with this type. Swedes often value fairness and transparency, so be sure your chance-based games feel lighthearted and fun—never gimmicky. Here’s how we’ve used it in the past:
Players spin a digital slot machine with e-commerce symbols (carts, parcels, coins). Land three matches in 30 seconds for a prize. The sleek, modern interface fits Sweden’s love for clean design and ties into the fair’s product focus.
The wheel’s a circular “sales funnel” with stages like “Lead,” “Cart,” and “Sale” in bold Nordic colors (blue, white, yellow). Spin it, and a digital arrow lands on a prize tied to that stage—e.g., a discount code for “Sale.” It’s a thematic fit for e-commerce networking.
These chance games blend luck with e-commerce themes, making them irresistible at the fair.
Exhibition games are more than just fun—they’re strategic tools to engage visitors, communicate your message, and differentiate your booth. In a culture that values subtlety and meaningful interaction, gamification offers a respectful and impactful way to connect.
We invite you to explore your options by filling out our Exhibition Game Design Form for E-Commerce Expo. You’ll receive a free one-hour consultation and get to see some of our latest creations. Let’s design something unforgettable together.
